Amy is a PR professional who loves using social media to connect, engage, encourage, and dream. Her goal is to create two-way conversations that organically encourage her audiences to speak up and become involved, while adding some great laughs along the way.
Her work centers on media relations and cause-related PR campaigns, allowing people to engage with various brands and causes. She is just as comfortable pitching stories to journalists and bloggers as he is in crafting messages for large-scale campaigns.
Amy started her career with the American Cancer Society in Baton Rouge, Louisiana. She orchestrated large scale fund-raising events and led media trainings for her volunteers, as well as developed crisis communications plans that led in post-Katrina outreach.
She earned her Master’s degree in Mass Communication, Public Relations from Louisiana State University in 2008. Her thesis work centered on the (PRODUCT) RED campaign’s effectiveness on from the perspectives of the project organizers and affiliated companies. She examined the interplay between PR and marketing strategies. You can read her (large) thesis here and see her proposed redesign of the (PRODUCT) RED communications on the Portfolio page.
During her graduate studies, Amy spent a summer in Nashville, TN with EMI CMG music label group. At EMI CMG, she initiated a social media publicity campaign for Mandisa, a previous American Idol contest that generated over one million online media impressions and 30,000 unique site visits.
Amy currently works for the International Center for Journalists, a non-profit, professional organization, promotes quality journalism worldwide in the belief that independent, vigorous media are crucial in improving the human condition. She serves as a communications liaison for ICFJ’s Board of Directors, directs a bi-annual photo auction fundraiser, writes and designs all forms of donor communications and crafts talking points for the president of the organization.
In her spare time, Amy is on the DC Board of Directors for Indego Africa, an innovative social enterprise that returns 100% of profits from sales of fair trade handicrafts to its artisan partners and invests in long-term skills development.
Amy lives in Washington, DC where she loves to explore hole-in-the-wall coffeeshops and take in the sights of the Capital City. You may frequently see on long runs in the city or out learning how to use her new Canon 7D with her boyfriend. She is a loyal Kansas State and LSU fan (“Geaux Tigers!”) and frequents many DC Twixers, mixers or creates the happy hour on her own.
Legal mumbo-jumbo:
The thoughts, opinions, assertions, assumptions and rambling on this Web site are those of Amy Martin and not those of her employer, friends, family or other acquaintances. This blog and it’s contents will only provide insight into public relations at the time of publication. Amy Martin reserves the right to change her mind, flip-Flop and otherwise alter her opinions. So there.
